The Dodge brand and Paramount Pictures teamed up for the 2014 Dodge Durango Advertising Campaign
The new 2014 Dodge Durango is preparing to make its arrival to the market for which the Dodge and Paramount Pictures collaborated to run the Advertising campaign for which they cast the legendary news anchor “Ron Burgundy”. The 2014 Dodge Durango will launch a multifaceted marketing and advertising campaign before the release of the new film “Anchorman 2” and in the advertisement the Ron Burgundy appears a new face.
The Chief Marketing Officer of the Chrysler, Olivier Francois said, “The Dodge brand’s irreverent tone and attitude make Ron Burgundy the perfect pitchman for the new 2014 Dodge Durango. By joining forces with Paramount Pictures, ‘Anchorman 2: The Legend Continues’ and Will Ferrell, we’re able to show the new 2014 Dodge Durango and its cutting edge technology in a completely unexpected approach that is fresh, funny and culturally provocative to our audiences.”
The co-branded advertisement of the Dodge will go through television, social media, digital media and print media. The advertisement debuted on 5th October on television and on the internet. The EVP of the Worldwide Marketing Partnership, Paramount Pictures, LeeAnne Stables commented, “From the very first day of ‘Anchorman 2’ production, we have seen a relentless demand from fans for more Ron Burgundy. This fully integrated Dodge campaign allows us to reach the broader movie audience through a massive television, print and digital plan that will build even more anticipation for the film. Hats off to Dodge for being a groundbreaker in terms of content creation, and for securing a boastful pitchman that is as embedded in American pop culture as the Durango itself.”
The new Dodge Durango is equipped with almost everything, modern customers are eager to have in their vehicle including LED exterior lighting, improved performance and fuel efficiency, eight speed automatic transmission, two new interior touch screens, programmable instrument cluster, high definition dual-screen Blu-ray entertainment system and quality materials and styling elements. For over 100 years, Dodge is offering class leading vehicles to the market and with a unique and distinctive advertisement campaign they are just boosting their sales.