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Will Buick’s Marketing to Younger Customers Work

February 23, 2013 / by / 0 Comment

Incorporated in 1903, Buick automotive is the oldest American car brand that is still currently active. Buick has long been a trusted name in the automobile industry; however it has also been synonymous with drivers of the older generation. But Buick has been campaigning to change that. Whether it is having future Hall of Fame quarterback Peyton Manning in their commercials, or making cars that are becoming known for speed and power, Buick is aiming at the younger generation to be their next generation of car buyers. Where Buick Has Been When David Dunbar Buick began his company it was actually as the Buick Auto-Vim and Power Company. At that time he was manufacturing internal combustion engines and motor cars. Although the early years saw growth and development, it was the Post-World War II era that saw some significant changes. 1948- Dynaflow automatic transmission. 1953- 50th Anniversary and the introduction into V8. 1957- 364 cu. in. engine block and Ball joint and front suspension. 1970- GSX high performance option package first offered. Where Has Buick Been Heading An article on Cars.com states, “…Buick remains best known for cars that appeal to an older generation of customers… Buick has recognized the […]