Land Rover Puts its LRX Concept Car into Production
It was in Detroit auto show last year when Land Rover first displayed its nice looking LRX concept car and now the company is going to put the vehicle into production with$37.1m assistance from UK.
But a move seems to suggest that it’s going to pitch market further up against many other four wheel drive rivals like the BMWX5, the Audi Q5 and the Mercedes GLK. The LRX is going to reach showrooms with Range Rover badges.
According to Land Rover executive Phil Popham, “If the LRX is delivered to market right now, results of internal studies show that it will do best with Range Rover brand.”
The change in badges relate to LRX elegant design which according to Land Rover was at odds because of its longer popularity for providing utilitarian style to rug off road driving.
Popham also told that there would be some other changes aside from to switch from the badges while the overall budget for its development is being estimated nearly $550m. According to some sources its two door body has been under consideration again to corportate its conventionally hinged rear doors. To increase interior rooms, its shallow backlight and plunging roofline has also been altered.
It is expected that its production version will share the underpinnings with Freelander Land Rover and XC60 Volvo that are two those vehicles which have been developed and conceived together. To offer land rover with two-wheel-drive version is also under consideration.