Chrysler Planning to Bring 165 Fiat Dealerships in US
Chrysler is thinking very broadly to expand its models in US and company has recently revealed its dealership plan for US. The group dealers of Chrysler who have initially get Fiat franchise are expected to get started with small franchises that will be enough for displaying the Fiat 500 minicar that is arriving at the end of this year.
According to reports, Chrysler expects to initially name 165 dealers in 119 US markets to sell Fiat 500. Ralph Kisiel, a Chrysler spokesman said that the network of dealerships can expand in future when more models will bring available for the dealers.
This Monday in the Detroit the company revealed its plans in front of 400 dealers and the selection of dealers was made around the country, the dealers who were having strong growth potential for the small cars in the next five years were preferred.
Peter Grady, Chrysler’s vice president for network development and fleet, while talking about it said that “We have determined the areas of the country where they can succeed and grow”. According to the company’s anticipations almost 50,000 models will be sold until the next year and about 78,000 units until 2013 because at that time more models would be added to the company’s lineup.
According to the company’s plan Four Fiat 500 models are planned including the two-door hatchback arriving late this year; a convertible in 2011, and an Abarth performance version and an all-electric car in 2012. Thus it can be easily seen that the company is planning seriously to earn the profit out of the US markets and if they’ll keep the pace of releases high and well then the plan could achieve the status of reality.