Camry Effect-Toyota’s New Marketing Campaign
Toyota always brings some surprises, sometimes in the form of brand new and innovative vehicle and sometimes in form of thought provoking marketing campaign. This time it has announced a thrilling and exhilarating marketing campaign “Camry Effect” that will offer a golden chance to people to win brand new Camry.
Toyota publicized a marketing campaign in partnership with Shazam that will facilitate many people to test their luck and win 2012 Camry. Shazam mobile app users will be able to won this golden opportunity. Executive Vice President of Advertising of Shazam Evan Krauss said, “Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign. There are more than 130 million Smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.”
Camry Effect: Connections Commercial
Vice President of Digital Marketing at Toyota Motor Sales, U.S.A. Inc. Dave Nordstrom said, “The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented. Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”
Toyota tried to use innovative approach and implement this idea through “Camry Effect” with the aim to enhance involvement of viewers with this idea and so with Camry. Many forms of media have been used to promote this campaign i.e. digital media, mobile experience, social media and robust web portal.