effect toyota


Camry Effect-Toyota’s New Marketing Campaign

February 02, 2012 / by / 0 Comment

Toyota always brings some surprises, sometimes in the form of brand new and innovative vehicle and sometimes in form of thought provoking marketing campaign. This time it has announced a thrilling and exhilarating marketing campaign “Camry Effect” that will offer a golden chance to people to win brand new Camry. Toyota publicized a marketing campaign in partnership with Shazam that will facilitate many people to test their luck and win 2012 Camry. Shazam mobile app users will be able to won this golden opportunity. Executive Vice President of Advertising of Shazam Evan Krauss said, “Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign. There are more than 130 million Smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.” Camry Effect: Connections Commercial Vice President of Digital Marketing at Toyota Motor Sales, U.S.A. Inc. Dave Nordstrom said, “The Camry Effect is one […]