Lincoln Getting a New Life after Killing Mercury
The Mercury is one of those brands of Ford motor corp. which after living great era for its high performance has now came to an end and its demise has a positive outcome in the form of revitalization of Lincoln which is the ultimately luxurious model of the company.
Mercury has lived up for about 72 years and in that time period it has achieved great levels of appreciations from customers because of the performance, style and some even say feminine appeal. The Mercury brand was founded by company scion Edsel Ford and now it has been announced that the Mercury is going to be shut down and from then the company will fully concentrate on the development of Lincoln.
The Lincoln brand is reported to get a C-segment car and the re-born tracer is not going to get its place here. Some of the details provided for this luxury model show that it will have its own V6 powered engine and the Eco boost will combine direct injection and turbo charging in order to increase the performance in the smaller displacement engines.
Ford is quite hopeful that the Lincoln brand will become quite much competitive with Lexus and Cadillac and the Mercury’s demise will give quite good resources to Ford for the Lincoln’s future and these includes money, people and Sales muscles.
Thus it can be easily said that the Mercury’s chapter is going to get ended soon but the Ford’s tale will continue with the chapter of ultimately stylish and powerful Lincoln luxury models.