GMC Sierra 1500 Demonstrates Superior Fitness

March 08, 2013 / by / 0 Comment

You have perhaps watched a new TV spot  demonstrating 2013 GMC Sierra 1500 ability handle years of abuse.  The full-size pickup gets a hydroformed steel frame that is designed to withstand the force of 4 heavy-duty dock pulleys, pulling the truck in opposite directions. The truck is shown handling the abuse with calm. The engineering group manager, Rick Jayroe, comments that they need to take into consideration all possibilities, tasks and conditions that the truck would possibly be working in. The purpose of the ad was to promote Sierra’s new Pro Grade Protection plan.


The black Sierra Denali was elevated off with the help of 2 winches attached to the front and 2 on the back, at least 46 times during the duration of 2 days. What one found was a bit of scraped metal at the mounting points.  The Sierra went away from the site, apparently unruffled, even after such a heavy abuse. This challenge caught everyone by surprise. The experiment not only tested the four mounting points but also the very strong frame of the truck. The frame stayed perfectly in place even after hanging in the mid air, bearing its own weight, comprising of interior components, body and the powertrain. Sierra handled it all well and with ease.


Sierra 1500 now comes with three-year/36,000-mile bumper to bumper warranty, and five-year/100,000-mile power train warranty. Every Sierra 1500 now gets two years or 24,000 miles warranty. This is the best possible coverage in the industry for a pickup. The price of the vehicle includes the coverage that also includes oil filter replacements, scheduled oil changes, multi-point vehicle inspections and tire rotations.


GMC is one of the healthiest brands in the industry and has been making trucks since 1902. It is known for its superior engineering and advanced innovations. The brand has evolved with time, promising to deliver stronger and more fuel-competent trucks and crossovers. The 2014 Sierra boasts of innovative design and all-new powertrains. These are the most powerful trucks built by GMC. Other examples are Acadia crossover and Terrain small SUV. These trucks seem to be getting stronger and powerful with time.

About the Author

Jyotsna Ramani is a passionate writer and an avid globetrotter. She had a knack for writing since her early years, though that was mostly letters to her penpals and jotting her thoughts down in her "Dear Diary". Over the years, she realized how her hobby could turn into a full time career and she started writing web content, books and pieces for local magazines. There has been no looking back ever since. Follow Jyotsna Ramani at Google+

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